Redefining Personal Safety With Innovation

At ASWRA, we're dedicated to empowering individuals with the tools to prioritise personal safety. Recognising safety as a fundamental right, our mission is to offer more than just a product—it's a comprehensive safety solution. ASWRA goes beyond being a pendant; it's your ally, providing peace of mind and swift response capabilities in unexpected situations.

ASWRA's roots lie in a personal journey. Growing up in an unsafe environment, founder Divya Rai was driven to make a positive impact. Witnessing the tragic consequences of unchecked harassment, she was inspired to create a safety device that empowers individuals, especially those who might not have the same opportunities. 

ASWRA is a commitment to give back to the community and empower those who need it most.

Meet Divya Rai, the visionary behind ASWRA. Armed with a degree in Business Administration Finance and a minor in Architecture, her diverse academic journey forms the foundation of ASWRA's mission. Motivated by personal experiences, Divya is committed to positive change. Having faced challenges, including childhood abuse, she channels her passion into advocacy. 

The ASWRA team is growing, with a shared commitment to driving positive change through impactful storytelling and technology integration. Authenticity is our core value, fostering genuine connections and trust as we address critical issues.

ASWRA in the United Arab Emirates is more than an emergency response pendant—it's evolving into a safety jewellery line. 

Born from personal experiences and a commitment to redefine solo travel safety, ASWRA is not just an accessory; it's a safety solution. 

With a simple button press, emergency contacts and services are alerted, ensuring help is on the way, along with the user's precise location.